Andrew, Yorra Co-Founder & Chief Strategy OfficerIn the world of visitor-based Wi-Fi, delivering a consistent and reliable internet experience continues to pose a challenge, even for the tech-savvy enterprises. “Today’s average traveler carries 3 devices, consumes 2GB/month in mobile data, and expects a high performance and seamless connection wherever they go,” says Andrew Yorra, Co-Founder & CSO, Eleven Wireless. With this rising demand for bandwidth, IT organizations need to constantly upgrade their infrastructure. “We have been working with CIOs and IT leaders to provide a cloud-based platform that delivers a consistent, high performance guest internet experience throughout a single property or across multiple properties with disparate infrastructures,” delineates Yorra.
Over a decade ago, Eleven started out deploying Wi-Fi networks in hotels. “As Wi-Fi networks were being built, we realized an emerging need for a centralized platform for guest internet management,” says Yorra. The firm then pivoted into a software company and began delivering its platform to network integrators and brands to provide centralized authentication, portal pages, bandwidth management, billing and reporting. “In a world of free Wi-Fi, Eleven continues to innovate solutions that drive value for brands, like growing their customer loyalty, engaging with guests to cross-sell other services or finding new revenue streams through tiered premium bandwidth packages, advertising and roaming,” Yorra states. “Just because a brand decides to offer free Wi-Fi to its customers, doesn’t mean they can’t derive incremental value from that offering.”
ElevenOS is a cloud-based platform that enables businesses to centrally manage and monetize Wi-Fi throughout an entire property, brand, or portfolio—from hotel guest rooms and hospital rooms to shopping malls and stu¬dent housing. “With ElevenOS, we gather real-time data to better understand guest behavior on the network,” notes Yorra. Eleven has built strong partnerships with key networking hardware companies like Cisco, HP/Aruba and Ruckus to ensure con¬sistent a Wi-Fi experience across a brand’s entire portfolio of properties, regardless of the network hardware de¬ployed. “Beyond guests, ElevenOS makes it easy for technical and non-technical property-level personnel to add and manage Internet of things devices like wireless minibars and other devices securely onto the network from a browser.”
“A key aspect of guest Wi-Fi is making it easy for guests to get online in the first place,” points out Yorra.
In a world of free Wi-Fi, Eleven continues to innovate solutions that drive value for brands, like growing their customer loyalty, engaging with guests to cross-sell other services or finding new revenue streams through tiered premium bandwidth packages, advertising and roaming
Therefore, Eleven’s Hotspot 2.0 solution enables hotels and other public Wi-Fi venues to empower their guests to automatically connect to Wi-Fi when they enter the property. This will fundamentally change how people experience Wi-Fi, bringing it much closer to the always-connected mobile experience. Plus, it provides engagement opportunities through brands mobile apps and delivers valuable analytics about guests’ behavior on property. In addition, Eleven’s Conference Manager enables hoteliers, enterprise event planners, and convention centers to manage and monetize conference and group Internet access via Wi-Fi service bundling or sponsoring, bandwidth optimization, and customizable captive portals and landing pages. This user-friendly interface allows people to provision conference services to get analytical insights. Eleven’s platform makes it easy for guests to leave behind their laptops, not just by providing a compelling mobile experience but also by delivering its automated business center solutions, unlike other market competitors.
Being the industry leader with over a decade of experience serving major hotel brands with complex, multi-system infrastructures, Eleven has developed strategic integrations to leading network hardware and software solutions. This makes it easier for customers to leverage their existing infrastructure with the leading network service providers. While historically focused on North America, “Eleven is rapidly growing its presence with customers and partners around the world,” concludes Yorra.